MODERN LUXURY
My City | San Diego, Unscripted
Tara Monsod
Roxana Velásquez
Created for Modern Luxury in partnership with the San Diego Tourism Authority, My City redefines the traditional tastemaker series as a cinematic, short-form editorial experience. Rather than structured interviews or curated lists, the series captures San Diego through instinct anchored in the lived perspectives of Chef Tara Monsod and Executive Director Roxana Velásquez.
ENJET developed a fluid, observational visual language that prioritizes in-between moments over posed answers. The camera moves as a companion rather than an observer, capturing fragments of conversation, motion, and atmosphere: a plated dish mid-finish, footsteps through gallery space, light breaking across architecture, and unscripted reflections that drift in and out of sound and image.
What emerges is not a guide to the city, but a sensory portrait of it; optimistic, unhurried, and quietly electric.
DISTRIBUTION & PERFORMANCE
- Published across Modern Luxury digital platforms and regional markets
- Integrated into San Diego Tourism Authority social and digital channels
- Supported by cross-market email and newsletter amplification
- Delivered as short-form episodic content optimized for social-first engagement
- Extended lifecycle through evergreen editorial placement and repost strategy
IMPACT
- High-visibility placement across luxury lifestyle and regional tourism audiences
- Strong engagement across social-first episodic releases
- Multi-platform distribution across editorial, digital, and email ecosystems
- Reinforced San Diego’s positioning as a creative, culinary, and cultural destination
A LUXURIOUS ESCAPE TO SAN DIEGO
Created in partnership with Modern Luxury and the San Diego Tourism Authority, this cinematic campaign invited affluent California travelers into the very best of San Diego from oceanfront escapes and award-winning dining to curated luxury experiences found nowhere else.
Through sweeping visuals, intimate lifestyle storytelling, and a polished editorial aesthetic, we transformed multiple destinations into a seamless narrative designed to inspire exploration.
Distributed across four major California markets, the campaign generated more than 48,000 video views, exceeded 1.14 million impressions, and delivered engagement rates 26x above benchmark, demonstrating the power of emotionally-driven storytelling to move audiences from inspiration to action.