Park Hyatt Aviara
the Project
Park Hyatt Aviara is an iconic resort located in Carlsbad, CA and has long been recognized as one of the premiere destinations in San Diego county. In 2020 Park Hyatt Aviara underwent an ambitious renovation to improve upon an already top-notch property and provide elevated value to their guests.
Nearing completion of the renovation, their marketing team approached us with the task of capturing the property and creating marketing content that would unveil their new renovation to the world in an elegant, cinematic and unexpected way.
objectives
Jump start leisure sales to couples and families upon re-opening of the resort.
Deliver a comprehensive batch of marketing content for application across website, social media and digital platforms.
Create mouth-watering imagery that captures the understated luxury of the newly renovated Park Hyatt Aviara while telling a human story that is sexy, fun and resonant.
Deliver a comprehensive batch of marketing content for application across website, social media and digital platforms.
Create mouth-watering imagery that captures the understated luxury of the newly renovated Park Hyatt Aviara while telling a human story that is sexy, fun and resonant.
Approach
Using premium RED cameras, an arsenal of cine lenses and elite drone pilots we employed a clean cinematic style that embodies the quality and relaxation of the Park Hyatt Aviara brand.
Focus was always on the spaces, the textures and the feelings that the property evokes. On-camera talent brought the scenes to life but Park Hyatt Aviara was the hero of the story.
Focus was always on the spaces, the textures and the feelings that the property evokes. On-camera talent brought the scenes to life but Park Hyatt Aviara was the hero of the story.
Services
Creative Development & Ideation, Deliverable Strategy, Script / Storyboard, Location Scout, Casting Services, Production (Land, Aerial & Water), Post-Production, Color Grade, Sound Design