Park hyatt aviara
MASTER FLAGSHIP CAMPAIGN
C L I E N T
Today, Park Hyatt hotels and resorts around the world reflect personal passions and provide opportunities to share knowledge, uncover enriching experiences and create lifelong memories.
Located in the world’s most desirable destinations, Park Hyatt hotels deliver luxury experiences perfectly tailored to those who expect nothing but the best.
B R A N D T H E M E S
• Artisanal • Natural • Fluid • Passionate • Authentic • Innovative • Responsible
P R O J E C T O V E R V I E W
Park Hyatt Aviara has always been an iconic destination of San Diego. After recently undergoing a $50 million transformation, we were approached by the marketing team to build and showcase the property’s rebirth through a thoughtfully driven and strategic campaign.
This included highlighting areas like the breathtaking lobby entrance, two transformed pool areas, a ‘Mad Men-esque’ Lobby Bar (yes, we are feeling the vibe), lux guest rooms and, of course, breathtaking views of the Pacific Ocean across the 200 acre luxury resort.
Full service Creative & Production capabilities were strategized and deployed to capture iconic scenes on and around the Park Hyatt Aviara property over the course of three production days.
Post-Production combined the high-quality footage with music, color and sound design to craft a uniquely tailored immersion into the Aviara spirit. The final Award Winning videos created a full-fledged marketing arsenal designed to attract clientele for years to come.
O B J E C T I V E S
Our focus immediately turned to artfully capture this incredible, reimagined destination and create an experiential story driven by authenticity, while also balancing a sense of familiarity with discovery as we took viewers through the new Park Hyatt Aviara
- Showcase the Park Hyatt Property Renovation/Renaissance
- Increase Leisure Bookings
- Increase Group Sales bookings
- Highlight Property’s Offerings And Unique Amenities
- Improve Visual Quality and Informative Value of Website
- Enhance Social Media Presence & Engagement
- Expand Brand Awareness
- Support and Expand on Brand Identity
- Establish Connection with Surrounding Environment
S E R V I C E S
• Treatment Pitch
• Schedule & Shotlist
• Production Design
• Casting Services
• Crew Deployment
• RED Cinematic Video
• FS7 Cinematic Video
• DJI Inspire / Phantom Pro / Mavic Pro
• Dedicated Post Production Supervisor
• Offline Picture Edit
• Sound Design
• Sound Mix & Master
• Color Grade
• Finaly Delivery
Enjet felt that the best approach was to capture the magnificent scope of this newly transformed property, it’s laid back vibe, and nuanced elegance – and the challenge was to do it all in 2 minutes!
As we dug deeper, yes – the coastal-chic design is impeccable. But we believe people find that “getaway bliss” when unique experiences are revealed. It clicks in when you awake to a new day full of possibilities, when that perfect glass of Champagne is poured poolside, when the toasting of s’mores are a sweet ending to a trip that’s brought the whole family together again.
This style was accomplished through utilizing the property’s impeccable architectural lines, smooth and precise camera movements, first-person perspective, innovative angles, and bringin out all the odes to the surrounding Batiquitos Lagoon that the renovation pays homage to. Our team also utilized cinematic prime lenses to create a dreamy shallow depth-of-field imagery.
What the team really strived to achieve was creative that showcased the elegance and timelessness of the property and Aviara experience.
V I S U A L T H E M E S
Weaving in Surrounding Nature within the Property
Clean Lines + Smooth Movement
S O C I A L F O R W A R D
In addition we also included socially-driven campaigns to add to the full flagship. We worked with the marketing team closely on these to determine needs, creating a virtual tour series showcasing select rooms, meetings and event spaces, and key restaurants, such as Ponto Logo and the new Richard Blaise Restaurant Ember & Rye as it sits alongside the world-renowned golf-course.